So, two women walk into a spa...
(No, seriously. That's how this started.)
The spa day - before we'd even met!
September 2023. A spa day that would change the trajectory of our businesses forever. (Dramatic? Maybe. True? Absolutely.)
Picture two strangers (us, obviously) making awkward small talk in a bubbling jacuzzi, surrounded by women pretending cucumber water tastes good. Within approximately 3.7 minutes, we'd covered why most sales funnels are crimes against humanity, the fact we both talk to our cats more than humans, and how we'd both rather set ourselves on fire than work in corporate again/
By minute five, we were finishing each other's sentences about conversion rates and automation sequences like some kind of business-minded twins separated at birth.
THE PART WHERE WE SOUND IMPRESSIVE:
Between us, we've got 20+ years dismantling terrible tech and tragic copy.
Georgina has written for 7-figure launches, transformed sales pages that went from 0.5% to 8% conversion rates, and literally wrote the number one bestselling book on having a fearless brand voice. She's helped thousands of businesses stop sounding like everyone else and start sounding like themselves (but better).
Holly has built funnels that generated 5 figures in revenue in just weeks, automated systems so smooth they run while she sleeps, and rescued more broken tech stacks than she can count. She's the one CEOs call when their "expert" has created digital spaghetti instead of a sales system.
Together we're unstoppable. Apart?
Well, we're... still texting each other at 2am about your funnel problems.
THE SLIGHTLY UNHINGED MIDDLE BIT:
Since that fateful spa day, we haven't gone 24 hours without contact. Not once. We're talking 11-hour emergency FaceTime sessions (yes, ELEVEN), voice notes that would concern a therapist, memes at 4am that only we find funny, and simultaneous life implosions (cos the universe apparently has a sense of humour).
When we say we share one brain cell that ping-pongs between Grimsby and South London, we're only half joking. The geographical distance is annoying as fuck, but when that brain cell connects?
Magic. Actual business magic.
Copywriter & Brand Voice Expert Georgina:
Fake lashes. Leopard print. Loud opinions. Bipolar brilliance. Inappropriate puns. She’s the reason your funnel won’t sound like everyone else’s. If your words feel flat, she’ll breathe fire into them. Nicely.
Funnels, Automation & Tech Strategist Holly:
ADHD. Rare sleep disorder. Zero tolerance for clunky systems. Loves crochet and dungarees. She lives for a seamless launch, and will 100% fix that thing that’s been breaking behind the scenes for months.
THE PART THAT MATTERS TO YOU:
While the universe was throwing us matching divorce/separation curveballs (seriously, what are the odds?), we discovered something: building brilliant businesses through chaos isn't just possible - it's our superpower.
We don't just understand messy lives and non-linear brains. We LIVE them. Daily. With receipts.
Which means when we build your funnel, we're not building it for some mythical entrepreneur who meditates at 5am and has their shit together. We're building it for YOU. The real you. The one who sometimes works at 3am because that's when your brain works. The one who needs systems that run without you because life happens.
Our funnels glow in the dark. Metaphorically. They're bright, bold, unmissable, and they work when everything else is sleeping.
Plus, we were three wines deep when we named it and here we are now...
Our brand manifesto and entire philosophy is built on:
RADICAL FLEXIBILITY: Want to be hands-on? Great. Want us to handle everything while you have a breakdown/breakthrough/holiday? Also cool. No judgement.
REAL HUMAN UNDERSTANDING: We build around YOUR actual energy, YOUR brain, YOUR life. Not some productivity guru's wet dream.
WORDS + WIRES FUSED: You get the magnetic messaging and the tech that runs smoothly in the background, working even when you're not.
This isn't for everyone (and that's kind of the point).
We're loud, we swear, we're fiercely protective of our clients, and we believe strategy should feel energising, not soul destroying. We attract brilliant, creative, slightly chaotic humans who are amazing at what they do but tired of battling systems that weren't built for them.
You'll probably LOVE us if:
You appreciate brutal honesty (always delivered with kindness and humour).
You believe your "weirdness" is a strength
You want strategy that adapts to you.
You're done with bland, corporate jargon.
You occasionally communicate via chaotic voice notes or gifs.
You'll probably HATE us if:
You want polished, corporate speak.
You think vulnerability is unprofessional.
You need rigid processes and endless spreadsheets.
You expect us to wear sensible shoes (metaphorically speaking).
You think "consistency" is the only answer.
That random spa day created something special. Two experts who separately were very good.
Together, we're fucking exceptional.
Your chaotic business deserves a sales system built by people who GET chaos. Who've lived it. Who've built empires through it.
That's us. Wine-drinking, cat-obsessed, mentally spicy business fairy godmothers who happen to be brilliant at making you money.
P.S. The full jacuzzi story is actually pretty wild. Ask us when you hire us.
NEON POWERED FUNNELS IS POWERED BY:
Georgina Nestor @ FEARLESSWORDS
Holly Frances @ HOLLY FRANCES ONLINE
Email: [email protected]